All the knowledge you possess about the world of real estate won’t do you much good if your skills at the negotiating table are weak. Having excellent communication skills will translate into success when it comes to settling on a deal that makes both parties happy. With the heightened level of emotions that tends to swirl when negotiations are being hashed out, a good deal of preparation and skill is called for.
While every negotiation will be unique, there are certain aspects that will boost your level of success.
You’ve been blogging, advertising in the local paper, handing out business cards, and even volunteering at local charities to get your name out there. All that hard work pays off when the phone rings with people considering buying or selling, and possibly using your services to make that happen.
After spending lots of valuable time with prospective clients finding out who they are and what they’re looking for, that last thing you want is to let them fall through the cracks. While the buying or selling process can be stressful for clients, the process can be equally stressful for you. It would be pretty irritating go so far in the process with a client, only to have them turn around and hire another agent.
As a professional real estate agent, you’re probably already using Facebook, Twitter, and LinkedIn as part of your overall marketing campaign (or at least you should be).
But what about Snapchat?
This relatively new mobile app might sound like it’s just a toy for tweens to play around with and share silly photos with each other. But you might be surprised to discover how useful it can be for agents to engage with prospective clients, particularly those in the millennial demographic.
The new TILA-RESPA Integrated Disclosure (TRID) rules have been out for a few months now, and clients continue to have questions about them. As their agent, it’s up to you to respond with as much detail and clarity as possible. Your clients expect you to help them navigate through the entire process of buying or selling a home, and that includes guiding them through how these new rules will affect them.
It’s no surprise that an increasing number of house hunters are taking to the internet to find available homes for sale. Having a strong online presence is therefore crucial for all professional real estate agents.
And when buyers finally land on your website, you’ve only got a mere 3 seconds to make a solid impression on them, or they’ll back out as soon as they got there. With such a short window of time to 'wow' potential clients, you’ve got to make sure you’re giving them what they want.